Scope: Design and Develop
Industry: Health & Fitness
Project Type: Web Presence
Ban was very clear on the design and look of the site which made it easy to build the design to her vision. The site has been developed to improve her web presence and we had a particular focus on the social side of the site. As such we have Instagram API integration and a completely bespoke CMS/Blogging system allowing her to take control of her social content for the site.
Ensuring that the blog and blog sign up were prominent was key as this was an important traffic driver for the website and something that Ban would be focusing heavily on.
Following on from the importance of the blog content was the integration of the social media channels that Ban most utilised. This is especially key as Ban is the brand and the more her clients know her the more likely they are to engage.
Providing a visualisation of Ban's working area means that she is more likely to have clients engage. Which has been made as accessible as possible with a number of methods through social or direct.
Ban required a web presence to help promote her already thriving personal training business in London. Ban has a fantastic way with words and as such a blog was hugely important as she has a keen following and wanted a way to express her self in more than 140 characters!